National Institute of Design
Being a creative designer at Flyberry
I did...!
E COMM DESIGN
Ideated and executed e-commerce cart structures optimized for maximum conversions and sales efficiency. Maintained a minimal, clean design approach to ensure clarity, ease of use, and a seamless user experience.
E MAIL SIGNATURES
A fun internal exercise aimed at bringing color into everyday work led to the creation of quirky email signatures for the team. The initiative received a very positive response, adding a playful yet engaging touch to communication.
BYOB
BYOB (Build Your Own Basket) was a festive-period initiative executed under the supervision of founder Akarsh Makhija, integrating an illustration bank and a streamlined digital workflow with Fun print assets at Hyderabad stores
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FACTORY FACADE
Developed the stickering concepts for Flyberry Factory in outskirts of Hyderabad , currently a work-in-progress in discussion with the printer. The design translates Flyberry into a visually striking illustration-led system, creating a bold and eye-catching brand representation.
PHOTOGRAPHY
Captured a series of frames of Flyberry stores through my lens, intentionally breaking away from conventional store photography.
DATE BARFI LAUNCH CAMPAIGN
was a valuable learning experience, focusing on planning from scratch through vision building and mind mapping. It also explored how a product can be effectively communicated and positioned through thoughtful social media storytelling.
TRAINING MANUALS
Curated internal training manuals for the primary team to streamline workflows and reduce onboarding touchpoints. The system was designed to support smoother integration of new members and assist the company’s expansion through clear, structured documentation.
ILLUSTRATION BANK
Exploring AI tools in everyday practice to replicate assets efficiently and save time, while adapting to an AI-assisted workflow rather than being left behind by it.