BYOB

Build Your Own Basket

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“Build Your Own Basket” was an in-store experiment where customers could use the BYOB interface to handpick a basket, personalize it, and add products, nets, ribbons, cards, and merchandise to create a fully customized gift experience.

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Contributed to designing illustration assets for print media and collaborated with software developers on UI/UX to ensure smooth functionality and a seamless user experience; demo video attached below.