National Institute of Design
RONIN Fighting Championship is an emerging Indian MMA promotion focused on building a stronger combat sports ecosystem in India. The organization is positioning itself as a platform for upcoming fighters in MMA.
Brand Identity Designer : Abirenjith
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Competitive Analysis
The competitive analysis made it clear that a typographic logo would be the most effective direction for Ronin FC, considering the need for strong readability across applications. Especially in print media, a typeface-driven identity ensures clarity, recognition, and better audience engagement.
Refrence Analysis
The typography reference analysis provided a clear direction for shaping Ronin FC’s identity in a distinctive way. It also helped integrate subtle influences from Miyamoto Musashi and Japanese culture into the overall visual language.
The Process
became an opportunity to explore and understand the typeface which align with and resonate with the brand’s values.
The Design assets came to action when the first event happened
RONIN FIGHTING CHAMPIONSHIP
26 JULY 2025 | SATURDAY
BASECAMP, BENAGLORE, INDIA
Footages of Print assets for the Event
How well can the logo can work in digital platform / Live stream in Youtube or any Print media
"100 %" - said the founders ( The Research paid off )
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Miyamoto Musashi's signature came alive through the campaign of
RONIN FC 2 held in Bhavnagar, Gujarat | May 2026
where the numeral “2” was seamlessly integrated into the logo system and extended across the entire visual language of the event - from pre-event posters and fighter cards to match announcement creatives, website visuals, and apparel design. The campaign embodied the spirit of the true Ronin through bold brushstroke aesthetics, elemental visuals, and a cinematic combat-driven identity system.
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BHAVILLAS PALACE, BHAVNAGAR, GUJARAT, INDIA
RONIN FIGHTING CHAMPIONSHIP 2
6-9 MAY 2026
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PRO FIGHTERS Intro Cards
PRO FIGHTERS Stat Cards
PRO FIGHTERS Fight Cards
The Pre Event Ceremony
Theme : Legacy Meets Combat
RONIN FC 2 elevated its stature by bringing the royal legacy of Bhavnagar into the spotlight, with the event being hosted under the presence and support of the Prince of Bhavnagar, Jaiveerraj Singh Gohil.
Event & Experience Design
Designed the complete on-ground visual experience - from cage stickering and sponsor banners to selfie
cutouts and scorecards, as seen throughout the event coverage video.
Apparel & Merchandise Design
Designed the event apparel and merchandise by incorporating the Enzo circle, fire-water inspired illustrations, and the iconic sword motif into a unified visual language.
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Website : roninfc.com
Instagram : roninfightingchampionship
Yours truly, Abi Renjith
(The Samurai Behind RONIN)