The Motion graphics video is an extention of YIFI Branding.

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YIFI 2026 ideation started with a moodboard of Banglore  that doesn’t hide behind abstraction.
Just the city as it is - loud colors, public transport chaos, raw buildings, street signage, and unapologetically bold Kannada fonts.

…and translated it into a template system-retaining Mysore saree borders and checks, integrating signboard-inspired placeholders, using the iconic red of the State Central Library, drawing from the colors of autos and buses, and finishing with bold typography layered with shadows.